Digital marketing is also known as online marketing. It is basically defined by its words like “digital” which means online and “marketing” which means advertisement.
In simple words, we can say that digital marketing is used to promote or advertise the brands to connect with the required customer using the internet or any other type of digital communication.
Digital communication not only of email, social media posts, or web-based advertisement but also text and multimedia messages from digital marketing channels.
Example:- social media content posted in Facebook, Instagram, web-based advertisement while opening a webpage, Email marketing, Text messages on our phone regarding advertisement purpose, and many more.